Most agencies are run by marketers who have never carried a quota, never owned a P&L, and never had to make payroll on a slow month. That shapes what they optimize for.
Arch was founded by Zach Strauss, a three-time exited operator and four-time Inc. 5000 honoree who spent his early career carrying a quota in Fortune 2000 enterprise sales.
That background is the whole reason this agency exists. When you have made payroll during a slow quarter, you stop being impressed by impressions. You want to know what the money bought.
We have sat on your side of the table. We have hired agencies, been disappointed by agencies, and eventually built the one we wanted to hire.
Columbus has a genuine density of good businesses. Manufacturers with real technical advantages. Home services operators who do excellent work. Practices, firms, restaurants, and brands that deserve to be better known than they are.
A lot of them are badly served by their marketing. Not because the agencies are lazy, but because the model is broken. Percentage-of-spend pricing rewards spending. Annual contracts remove the pressure to perform. Reports full of impressions let everyone avoid the only question that matters.
We built the alternative. Flat fees so our advice is not compromised. Ninety-day terms so we have to earn the renewal. Published pricing so nobody wastes a meeting. And reporting that leads with cost per customer, because that is the number you actually run the business on.
Foundation before spend. Running ads into a broken site is the most common way a marketing budget disappears. We fix the destination first, even when it delays the launch.
Fewer things, done properly. Two channels executed well beat eight executed thinly. Most of our proposals recommend less than the client expected.
You own everything. Accounts, data, creative files, domain. All of it, during and after. An agency that holds your assets is telling you what it thinks of its own work.
Say the uncomfortable thing. If a channel is not working, if the budget is too small, if the problem is operations rather than marketing, you will hear it from us. Preferably early.
Arch is a full-service marketing agency in Columbus, Ohio. It was founded by Zach Strauss, a three-time exited operator and four-time Inc. 5000 honoree. The agency charges flat fees rather than a percentage of ad spend, runs 90-day terms rather than annual contracts, publishes its pricing, and gives clients ownership of every account.
A real person reads it and a real person replies, usually the same day. Or start with the free marketing audit and we will come to the conversation already knowing your market.
