Most content exists because someone said the brand needed to post more. Ours exists because a specific buyer has a specific question at a specific point in their decision, and answering it well is what moves them forward.
Publishing on a schedule feels productive. It rarely is. A blog nobody reads, filled with posts that answer questions nobody asked, is a cost center with a content calendar attached.
The businesses that win with content pick a small number of things their buyers genuinely need to understand and cover them better than anyone else in the category. Depth beats frequency, every time.
Video changed the math. A single half-day shoot at your facility can produce a brand film, a dozen short-form clips, photography for the website, and sales collateral. Most Columbus businesses are sitting on that and shooting nothing.
Scope is set during the audit. Not every client needs every line, and we will tell you which ones you can skip.
Order matters here. Doing these out of sequence is the most common reason this work underperforms.
We interview your sales team and read your inbox. The questions buyers ask before they commit are the content roadmap. They are almost never the topics a keyword tool suggests first.
We would rather own five topics completely than touch fifty superficially. Concentration is what builds authority in a category.
A single production day yields video, stills, quotes, and written source material. We plan shoots around the full downstream use, not just the one deliverable that prompted them.
Written by people who interviewed your team, edited to your voice, structured so search engines and answer engines can both use it.
Every quarter we cut what underperformed and go deeper on what worked. A content library should get smaller and stronger over time, not just longer.
Written content begins publishing within 3 to 4 weeks of kickoff. Video production runs 4 to 8 weeks from concept to delivery depending on scope. Content-driven search results typically compound from month 3 onward.
We never charge a percentage of ad spend. Recommending you cut a channel costs us nothing, so the advice stays honest.
No minimum, 30 days notice. You stay because it is working, not because of a termination clause.
Ad accounts, domain, CRM, analytics, creative files. During and after. You take all of it if we part ways.
On the pricing page, in public. No discovery call required to learn whether you can afford us.
The free marketing audit covers exactly this, benchmarked against three competitors you name. Written findings in 3 to 5 days, yours to keep either way.
Content Marketing & Video in Columbus, Ohio. The stories, shoots, and short-form video that give every other channel something to run. An Arch engagement covers content strategy tied to buyer questions, editorial calendar and topic roadmap, and long-form article and guide production, among other work. Written content begins publishing within 3 to 4 weeks of kickoff. Pick Your Channels starts at $500 per month, month to month, and every engagement begins with a free marketing audit.
