Half your marketing works. The old joke is that you cannot tell which half. That stopped being true a while ago, but only if someone sets the tracking up properly before the spending starts.
The standard agency report is full of sessions, impressions, and engagement rate. None of it answers the only question an owner is asking: for the money I spent last month, how many customers did I get and what were they worth?
The gap is usually structural. GA4 was installed and never configured. Phone calls, which are the primary conversion for most local businesses, are not tracked at all. The CRM knows about closed revenue and the ad platform never hears about it.
Close those loops and the picture sharpens fast. You usually discover one channel is carrying more than you thought and another has been quietly expensive for a year.
Scope is set during the audit. Not every client needs every line, and we will tell you which ones you can skip.
Order matters here. Doing these out of sequence is the most common reason this work underperforms.
We verify what is being measured and how much of it is wrong. Duplicate conversions, missing events, and untracked calls are close to universal in accounts we inherit.
GA4 configured, Tag Manager structured, every meaningful action tracked as an event. Done once, correctly, so everything downstream can be trusted.
Dynamic number insertion so every call is attributed to its source, with recording and scoring so a two-minute wrong number is not counted as a lead.
Push closed revenue from the CRM back into the ad platforms. This is what lets bidding optimize toward customers instead of form fills.
One view with the numbers you actually run the business on, updated automatically, sent monthly with a written interpretation.
Tracking implementation runs 2 to 4 weeks. Dashboards go live shortly after. Attribution modeling needs 60 to 90 days of clean data before the picture is reliable, which is why this work comes early.
We never charge a percentage of ad spend. Recommending you cut a channel costs us nothing, so the advice stays honest.
No minimum, 30 days notice. You stay because it is working, not because of a termination clause.
Ad accounts, domain, CRM, analytics, creative files. During and after. You take all of it if we part ways.
On the pricing page, in public. No discovery call required to learn whether you can afford us.
The free marketing audit covers exactly this, benchmarked against three competitors you name. Written findings in 3 to 5 days, yours to keep either way.
Analytics & Attribution in Columbus, Ohio. Call tracking, form tracking, and reporting that ties spend to closed revenue. An Arch engagement covers ga4 audit, configuration, and event setup, google tag manager implementation, and dynamic number insertion call tracking, among other work. Tracking implementation runs 2 to 4 weeks. Pick Your Channels starts at $500 per month, month to month, and every engagement begins with a free marketing audit.
