Clicks are easy to buy. Customers are not. We run paid media against the metric your accountant cares about, and we will tell you when a channel is not worth the spend even though it costs us the management fee.
Every agency report leads with cost per click, click-through rate, and impressions. All three can improve while your revenue falls. Broad keywords are cheap because they attract people who are not buying.
The other failure mode is running ads into a page that was never built to convert. You can have perfect targeting and a great offer and still lose, because the landing page asks for a form fill above the fold with no reason to trust you yet.
We will not launch paid until tracking is correct and the destination is worth sending traffic to. That sometimes delays the start by two weeks. It has saved clients far more than it cost.
Scope is set during the audit. Not every client needs every line, and we will tell you which ones you can skip.
Order matters here. Doing these out of sequence is the most common reason this work underperforms.
We look at what you are running, what it costs, and what it actually produced. Most accounts we inherit have wasted spend hiding in broad match and Display placements nobody reviewed.
If conversions are not tracked correctly, every optimization after that is guesswork. We set up proper conversion actions, call tracking, and where possible feed closed revenue back into the platform.
The ad and the page have to make the same promise. We build or fix the landing pages before the budget starts moving.
We start with the highest-intent terms and audiences, prove the economics, then widen. The opposite order is how budgets disappear in month one.
Weekly optimization, monthly reporting on cost per lead and cost per customer. When a channel stops earning its place, we say so.
Search campaigns produce data within days and usually stabilize inside 30 to 60 days. Performance Max and Meta need more learning time, typically 4 to 6 weeks before the numbers mean anything. Budget changes reset that clock, so we make them deliberately.
We never charge a percentage of ad spend. Recommending you cut a channel costs us nothing, so the advice stays honest.
No minimum, 30 days notice. You stay because it is working, not because of a termination clause.
Ad accounts, domain, CRM, analytics, creative files. During and after. You take all of it if we part ways.
On the pricing page, in public. No discovery call required to learn whether you can afford us.
The free marketing audit covers exactly this, benchmarked against three competitors you name. Written findings in 3 to 5 days, yours to keep either way.
Paid Media & PPC in Columbus, Ohio. Ads managed against cost per customer, not cost per click. We report the number that matters. An Arch engagement covers account audit and structural rebuild, conversion tracking and offline conversion imports, and google search, performance max, and display, among other work. Search campaigns produce data within days and usually stabilize inside 30 to 60 days. Pick Your Channels starts at $500 per month, month to month, and every engagement begins with a free marketing audit.
