You do not rent your email list. No algorithm change can take it, no bid war can price you out of it. For most businesses it is the highest-margin channel available and the most neglected.
The average Columbus business we audit has thousands of past customers and prospects in a CRM or a spreadsheet, and contacts them a few times a year when someone remembers.
Meanwhile they are paying to acquire new customers who cost several times more than reactivating an old one. The math is not close, and it is not subtle.
The reason is that email feels like work with no clear owner. Automations fix that. Built once, a good lifecycle program runs on its own and produces revenue every month without anyone writing a campaign.
Scope is set during the audit. Not every client needs every line, and we will tell you which ones you can skip.
Order matters here. Doing these out of sequence is the most common reason this work underperforms.
We look at what you have, remove what is dead, and segment what is left. Sending to a stale list damages deliverability for everyone you actually want to reach.
Authentication records, warmup where needed, and sender reputation. Beautiful emails in the spam folder are worth nothing, and this step is invisible until it is missing.
Welcome, nurture, abandonment, post-purchase, and win-back. These run continuously and are where most of the return comes from.
Newsletters and promotions on a cadence your audience will tolerate, with content worth opening.
Revenue attributed per automation and per campaign so you can see which sequences carry the program.
Core automations are typically live within 30 to 45 days and begin producing immediately. List cleanup and deliverability work happens first and can take 2 to 3 weeks. Reactivation campaigns often produce the fastest visible return.
We never charge a percentage of ad spend. Recommending you cut a channel costs us nothing, so the advice stays honest.
No minimum, 30 days notice. You stay because it is working, not because of a termination clause.
Ad accounts, domain, CRM, analytics, creative files. During and after. You take all of it if we part ways.
On the pricing page, in public. No discovery call required to learn whether you can afford us.
The free marketing audit covers exactly this, benchmarked against three competitors you name. Written findings in 3 to 5 days, yours to keep either way.
Email Marketing & SMS in Columbus, Ohio. The cheapest revenue you own. Lists, automations, and offers that bring past customers back. An Arch engagement covers list audit, cleanup, and segmentation, platform setup or migration, and welcome and onboarding sequences, among other work. Core automations are typically live within 30 to 45 days and begin producing immediately. Pick Your Channels starts at $500 per month, month to month, and every engagement begins with a free marketing audit.
