The most expensive leak in most businesses is not the marketing budget. It is the four hours between a form fill and someone calling back, by which point the prospect has already talked to a competitor.
The research on this is consistent and the effect is large: contact within five minutes dramatically outperforms contact within an hour, which dramatically outperforms the next day. Most businesses average hours.
It is not a discipline problem. It is a systems problem. The form goes to an inbox, the inbox belongs to someone in a meeting, and the lead sits. No amount of reminding people fixes an architecture that depends on someone being at their desk.
Automation fixes it structurally. Route instantly, notify by text, auto-respond while a human gets there, and escalate if nobody picks it up.
Scope is set during the audit. Not every client needs every line, and we will tell you which ones you can skip.
Order matters here. Doing these out of sequence is the most common reason this work underperforms.
We trace a lead from first touch to closed deal, including every place it sits waiting. The delays are almost never where the team thinks they are.
Stages that reflect how you actually sell, with clear entry and exit criteria. A pipeline nobody can define is a pipeline nobody updates.
Instant assignment, instant notification, automatic acknowledgment to the prospect, and escalation if the first person does not respond.
Sequences that keep working when a rep gets busy. Most deals are lost to silence, not to objections.
A CRM nobody uses is worse than a spreadsheet because it creates false confidence. We train the team and check adoption after 30 days.
Speed to lead automation can be live in 1 to 2 weeks and often pays for the engagement by itself. A full CRM build runs 4 to 8 weeks depending on complexity and how clean the existing data is.
We never charge a percentage of ad spend. Recommending you cut a channel costs us nothing, so the advice stays honest.
No minimum, 30 days notice. You stay because it is working, not because of a termination clause.
Ad accounts, domain, CRM, analytics, creative files. During and after. You take all of it if we part ways.
On the pricing page, in public. No discovery call required to learn whether you can afford us.
The free marketing audit covers exactly this, benchmarked against three competitors you name. Written findings in 3 to 5 days, yours to keep either way.
Call tracking, form tracking, and reporting that ties spend to closed revenue.
The cheapest revenue you own. Lists, automations, and offers that bring past customers back.
Ads managed against cost per customer, not cost per click. We report the number that matters.
Marketing Automation & CRM in Columbus, Ohio. Leads that get followed up in minutes instead of days, without anyone remembering to do it. An Arch engagement covers crm selection, build, or cleanup, pipeline and deal stage design, and custom properties and data architecture, among other work. Speed to lead automation can be live in 1 to 2 weeks and often pays for the engagement by itself. Pick Your Channels starts at $500 per month, month to month, and every engagement begins with a free marketing audit.
The marketing audit covers this and everything around it. Written findings in about 45 minutes, yours to keep.
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